Stakeholder engagement in the city branding process
نویسندگان
چکیده
منابع مشابه
Stakeholder Engagement
Background—Oklahoma law pre-empts local governments from enacting smoking restrictions inside public places that are stricter than state law, but the sovereign status of Oklahoma’s 38 Tribal nations means they are uniquely positioned to stand apart as leaders in the area of tobacco policy. Purpose—To provide recommendations for employing university–Tribal partnerships as an effective strategy f...
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چکیده یکی از مهمترین دغدغه های بزرگ جوامع بشری، از دیر باز تا کنون که ذهن پژوهشگران و متخصصان بهداشت روانی و اجتماعی و دولتها رابه خود مشغول داشته، مسأله ی بزهکاری می باشد. شناخت کامل پدیده ی بزهکاری و بزهکار، علل وعوامل سقوط یک انسان، چگونگی درمان وی و درنهایت پیشگیری ازبزهکاری ودریک کلام سالم سازی یک جامعه، رسالت عظیم، انسانی ومقدسی می باشد که با بررسی شخصیت مجرم یعنی[ انسانی که تحت شرای...
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A Working Paper is the author's intellectual property. It is intended as a means to promote research to interested readers. Its content should not be copied or hosted on any server without written permission from [email protected] Find more INSEAD papers at Abstract This paper uses an innovative methodology-the Triple Task-to propose a new framework for organising multi-stakeholders in...
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The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena. This paper describes, on one hand, the characteristics of Sentiment Analysis and, on the other hand, the results of its application to an empirical research on the city of B...
متن کاملOpen Innovation and Stakeholder Engagement
The paradox of open innovation lies in the conflict between the practical desire to reap the benefits of open innovation and concern over the risk that others will misappropriate those benefits. Stakeholder theory and recent developments in value creation through stakeholder engagement can assist with reconciliation of this inherent structural risk. The limitations of existing open innovation t...
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ژورنال
عنوان ژورنال: Place Branding and Public Diplomacy
سال: 2016
ISSN: 1751-8040,1751-8059
DOI: 10.1057/s41254-016-0002-1